“You’d think that with the steady march of science, we’d see the twilight of the quacks. On the contrary. We are awash in snake oil. Now Tim Caulfield provides an important and entertaining antidote to all this bunkum. Put down the deer antler spray and pick up this book.”
-A. J. Jacobs, author of The Year of Living Biblically
“Caulfield’s thoughtful, amusing and engaging study of our celebrity-obsessed culture provides insight into why celebrity authority often trumps medical fact when it comes to our health. If you want to improve your health or that of others you would do well to read this book!”
-Arthur Caplan, author of Smart Mice, Not So Smart People
“An exhaustively researched, hilarious take on how celebrity culture influences everyday life, from ill-fated attempts to make it big on reality TV to celebrity-endorsed diets and beauty regimens.”
– Emma Teitel, Maclean’s
When Celebrity Culture And Science Clash
Over the past few decades, celebrity culture’s grip on our society has tightened. For Timothy Caulfield, a health science expert, this culture has a measurable influence on individual life choices and health-care decisions.
While acknowledging the pervasiveness of celebrity culture, Caulfield doesn’t mock those who enjoy it (in fact he loves celebrity culture.) But with a skeptic’s eye and a scientific lens, Caulfield identifies and debunks the messages and promises that flow from the celebrity realm, whether they are about health, diet, beauty, or what is supposed to make us happy.
As he did so convincingly in The Cure for Everything, Caulfield separates sense from nonsense and provides useable and evidence-informed advice about what actually works and what is a waste of money and time.
In typical Caulfield manner, it isn’t enough to just interview experts and read all of the current studies (which he does). He tries celebrity-recommended beauty routines and diets. After attending a modeling competition, he enrolls in an assessment/audition for a modeling agency in Hollywood. He follows celebrity Twitter feeds, reads gossip blogs and forces himself to read every issue – cover to cover – of People Magazine, for an entire year, in his quest to understand the relationship between celebrity culture and our individual health choices.
Is Gwyneth Paltrow Wrong About Everything? is the question Caulfield sets out to answer in this fun, factual book that offers real advice.
Globe and Mail Review
Metro Newspaper Q&A
Ottawa Citizen interview
St. Albert Gazette
Global BC News Channel
CFRB 1010 The Pay Chen Show
Breakfast Television Edmonton
CBC radio’s The Homestretch
The Daily Beast
Interview with Honey
Penguin, Canada, January 2015