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“You’d think that with the steady march of science, we’d see the twilight of the quacks. On the contrary. We are awash in snake oil. Now Tim Caulfield provides an important and entertaining antidote to all this bunkum. Put down the deer antler spray and pick up this book.”
-A. J. Jacobs, author of The Year of Living Biblically

“Caulfield’s thoughtful, amusing and engaging study of our celebrity-obsessed culture provides insight into why celebrity authority often trumps medical fact when it comes to our health. If you want to improve your health or that of others you would do well to read this book!”
-Arthur Caplan, author of Smart Mice, Not So Smart People

“An exhaustively researched, hilarious take on how celebrity culture influences everyday life, from ill-fated attempts to make it big on reality TV to celebrity-endorsed diets and beauty regimens.”
– Emma Teitel, Maclean’s